The Unstoppable Network

The Brief

Position du as the UAE’s most reliable mobile network by showcasing its uninterrupted coverage across all seven emirates through a bold, content-led digital activation. The campaign needed to engage youth audiences through creators and interactive storytelling while breaking a Guinness World Record.

The Client

du Telecom (in collaboration with TBWA\RAAD and TikTok MENA)

Sector

Telecommunications/5G

Deliverables

Multi-day live TikTok race production

Teaser films, daily recaps, highlight reels

Creator content across 12+ channels

Photo assets for press and social use

Full campaign documentation for Guinness World Record submission

Organic Impressions

5M+

across platforms

Video views

3.5M+

for lunch and recap concent

Top Arab creators

12

mobilized

1000+

km covered in real time

without a single connectivity issue

1

Guinness World Record

Largest Connected Race Across a Single Nation