I Must Be Dreaming

The Brief

Design a captivating Valentine’s Day campaign that blends fantasy and luxury to drive sales of Maison Des Fleurs’ seasonal collection, while creating shareable, high-aesthetic content that reinforces its position as the premier floral gifting brand in the region.

The Client

Maison Des Fleurs

Sector

Luxury Retail / Floral Gifting

Deliverables

Creative direction and concept ideation

Art direction and multi-format production (video + photo)

Capsule story development and styling

Social media content strategy

Influencer seeding coordination

Brand narrative scripting and captioning

Post-production and delivery of social-optimized assets

Total Organic Reach

420,000+

across platforms

Top Performing Reel

95K

Views

Website Traffic Spike

48%

increase during peak Valentine’s period

(Feb 10–15)

32

Valentine’s-themed

Reels and static posts

3.8%

Average Engagement Rate

(above category benchmark for luxury)