The Motor

The Brief

Tell a compelling, real-life story that honors the UAE’s automotive heritage through Al Ain Classic Cars Museum. The film needed to highlight craftsmanship, cultural preservation, and national pride, positioning the museum as a guardian of legacy. At its core: the restoration of a car once driven by Sheikh Zayed, rebuilt from the ground up as a tribute to the nation's founding father.

The Client

Al Ain Classic Cars Museum

Sector

Cultural Heritage / Automotive / Documentary Film

Deliverables

Creative development and scripting

Full-service film production (direction, cinematography, drone ops, location sound)

Documentary editing, sound mix, and color grading

Subtitling (Arabic and English)

Poster and trailer design

Festival and theatrical rollout strategy

Press kit creation and PR coordination

Total Campaign Reach

600,000+

Festivals, Cinemas & Digital

Festival Screening Attendance

8,000+

cumulative across UAE

Cinema Audience Reach

4,200+

estimated ticketed viewers

8

Media Coverage

Featured in local & international publications

4.5%

Average Engagement Rate

(above UAE docu average)

A Race Against Time and Memory