Waiting

The Brief

Create an engaging, cinematic film to illustrate the speed, simplicity, and convenience of UAE Government Smart Services, in a format that captivates a wide audience while delivering a clear message in line with the UAE’s digital transformation vision.

The Client

UAE Government Services Excellence Program

Sector

Public Sector/ Government / Smart Services / Branded Film

Deliverables

1x Short Film (Waiting) – festival & cinema version

DCP files for theatrical releas

Arabic and English subtitled versions

Screening poster and stills package

Cinema Screening

1 month

across VOX Cinemas

Estimated Theatrical Audience

42,000+

based on typical VOX seat occupancy

Average Completion Rate (Cinema)

>95%

driven by short format and visual clarity

55K+

Total Estimated Reach (Cinema + Digital)

viewers

2.1K

Social Media Shares (Campaign Week)

organically tracked

A One-Shot Story of Seamless Government Service