The work
The brief: prove du's UAE-wide reliability in public, in real time, not just claim it.
We built a live TikTok race across all seven emirates, twelve top Arab creators broadcasting from the road, the network as co-star: over 1,000km with zero drops. We produced the multi-day race, cut teasers, recaps and highlights, shot stills for press and social, and documented it into a Guinness World Record for largest connected race across a single nation.
Client
du Telecom, with TBWA\RAAD and TikTok MENA
Sector
Telecommunications and 5G
Year
2024
Deliverables
Multi-day live TikTok race production, teaser films, daily recaps, highlight reels, creator content across 12+ channels, photo assets, Guinness World Record submission
Results
5M+ organic impressions, 3.5M+ video views, 12 top Arab creators, 1000+ km covered
Record
Largest connected race across a single nation