●The work
The brief: prove du's UAE-wide reliability in public, in real time, not just claim it.
5M+
organic impressions
3.5M+
video views
12
top Arab creators
1000+
km covered
We built a live TikTok race across all seven emirates, twelve top Arab creators broadcasting from the road, the network as co-star: over 1,000km with zero drops. We produced the multi-day race, cut teasers, recaps and highlights, shot stills for press and social, and documented it into a Guinness World Record for largest connected race across a single nation.
- Client
- du Telecom, with TBWA\RAAD and TikTok MENA
- Sector
- Telecommunications and 5G
- Year
- 2024
- Deliverables
- Multi-day live TikTok race production, teaser films, daily recaps, highlight reels, creator content across 12+ channels, photo assets, Guinness World Record submission
- Record
- Largest connected race across a single nation