I Must Be Dreaming, campaign still

02 / Social Media Campaign

I Must Be Dreaming

2024 Maison Des Fleurs Campaign, art direction and production

Valentine's Day

Photos

I Must Be Dreaming, photo 1

I Must Be Dreaming, photo 2

I Must Be Dreaming, photo 3

I Must Be Dreaming, photo 4

I Must Be Dreaming, photo 5

I Must Be Dreaming, photo 6

I Must Be Dreaming, photo 7

I Must Be Dreaming, photo 8

I Must Be Dreaming, photo 9

I Must Be Dreaming, photo 10

I Must Be Dreaming, photo 11

I Must Be Dreaming, photo 12

I Must Be Dreaming, photo 13

I Must Be Dreaming, photo 14

I Must Be Dreaming, photo 15

I Must Be Dreaming, photo 16

I Must Be Dreaming, photo 17

I Must Be Dreaming, photo 18

I Must Be Dreaming, photo 19

I Must Be Dreaming, photo 20

I Must Be Dreaming, photo 21

I Must Be Dreaming, photo 22

The work

A Valentine's campaign for Maison Des Fleurs, built around fantasy rather than discount. We created a dream world around the flowers, capsule stories in video and stills, cut into thirty-two shareable social assets, seeded with influencers to drive traffic through peak gifting.

Client

Maison Des Fleurs

Sector

Luxury retail and floral gifting

Year

2024

Deliverables

Creative direction, art direction, video and photo production, capsule story development and styling, social strategy, influencer seeding, scripting and captioning, post and delivery

Results

420,000+ organic reach, 95K views on the top reel, 32 pieces, 3.8% engagement

Commercial

48% spike in website traffic across the Valentine's peak, 10 to 15 February

More work