I Must Be Dreaming, campaign still

02 / Social Media Campaign

I Must Be Dreaming

2024 Maison Des Fleurs Campaign, art direction and production

Valentine's Day

Photos

I Must Be Dreaming, photo 1

I Must Be Dreaming, photo 2

I Must Be Dreaming, photo 3

I Must Be Dreaming, photo 4

I Must Be Dreaming, photo 5

I Must Be Dreaming, photo 6

I Must Be Dreaming, photo 7

I Must Be Dreaming, photo 8

I Must Be Dreaming, photo 9

I Must Be Dreaming, photo 10

I Must Be Dreaming, photo 11

I Must Be Dreaming, photo 12

I Must Be Dreaming, photo 13

I Must Be Dreaming, photo 14

I Must Be Dreaming, photo 15

I Must Be Dreaming, photo 16

I Must Be Dreaming, photo 17

I Must Be Dreaming, photo 18

I Must Be Dreaming, photo 19

I Must Be Dreaming, photo 20

I Must Be Dreaming, photo 21

●The work

420,000+

organic reach

95K

views on the top reel

32

pieces

3.8%

engagement

A Valentine's campaign for Maison Des Fleurs, built around fantasy rather than discount. We created a dream world around the flowers, capsule stories in video and stills, cut into thirty-two shareable social assets, seeded with influencers to drive traffic through peak gifting.

Client: Maison Des Fleurs
Sector: Luxury retail and floral gifting
Year: 2024
Deliverables: Creative direction, art direction, video and photo production, capsule story development and styling, social strategy, influencer seeding, scripting and captioning, post and delivery
Commercial: 48% spike in website traffic across the Valentine's peak, 10 to 15 February