●The work
The idea: everyday freedom starts with you. Not a family car film, but one about who usually gets left out of it, a mother, alone, on an errand that's really a reset.
At fifteen seconds, it has to be visual, almost wordless. She leaves the noise of the house, drives, grabs a coffee, sits quietly in the cabin, comes home ready for everyone again.
The car works in the background: quiet cabin, tri-zone climate, panoramic roof, flexible seating, hands-free tailgate. Natural light, modern regional feel. Closes on the logo and tagline, English and Arabic.
- Client
- Nissan Middle East
- Markets
- UAE and KSA
- Year
- 2026
- Deliverables
- English and Arabic versions, 15 seconds, vertical 9:16 for digital and social
- Audience
- Married adults 30 to 45, expat Arab families who value comfort and everyday escape
- Line
- Nissan X-Trail, make everyday extraordinary