The work
The idea: everyday freedom starts with you. Not a family car film, but one about who usually gets left out of it, a mother, alone, on an errand that's really a reset.
At fifteen seconds, it has to be visual, almost wordless. She leaves the noise of the house, drives, grabs a coffee, sits quietly in the cabin, comes home ready for everyone again.
The car works in the background: quiet cabin, tri-zone climate, panoramic roof, flexible seating, hands-free tailgate. Natural light, modern regional feel. Closes on the logo and tagline, English and Arabic.
Client
Nissan Middle East
Markets
UAE and KSA
Year
2026
Deliverables
English and Arabic versions, 15 seconds, vertical 9:16 for digital and social
Audience
Married adults 30 to 45, expat Arab families who value comfort and everyday escape
Line
Nissan X-Trail, make everyday extraordinary