●The work
The task: make UAE Government Smart Services' speed and simplicity felt, not just stated. Most government films explain. This one had to be watchable first.
55K+
total reach
95%+
completion in cinema
2.1K
organic shares in campaign week
We shot it as one continuous take, so the form itself carries the message: no cuts, no waiting, over before you expect it. Cinematic, but landing one clear idea about digital transformation.
Finished for theatrical release, DCP delivery, subtitles in both languages. Ran a month across VOX Cinemas.
- Client
- UAE Government Services Excellence Program
- Sector
- Public sector, smart services, branded film
- Year
- 2022
- Deliverables
- Short film in festival and cinema versions, DCP files for theatrical release, Arabic and English subtitled versions, screening poster and stills package
- Release
- One month across VOX Cinemas, 42,000+ estimated theatrical audience