The work
The task: make UAE Government Smart Services' speed and simplicity felt, not just stated. Most government films explain. This one had to be watchable first.
We shot it as one continuous take, so the form itself carries the message: no cuts, no waiting, over before you expect it. Cinematic, but landing one clear idea about digital transformation.
Finished for theatrical release, DCP delivery, subtitles in both languages. Ran a month across VOX Cinemas.
Client
UAE Government Services Excellence Program
Sector
Public sector, smart services, branded film
Year
2022
Deliverables
Short film in festival and cinema versions, DCP files for theatrical release, Arabic and English subtitled versions, screening poster and stills package
Release
One month across VOX Cinemas, 42,000+ estimated theatrical audience
Results
55K+ total reach, over 95% completion in cinema, 2.1K organic shares in campaign week