AI creative workflows and product development
The other half of the studio builds AI products that speed the work: The Creatives Room, a searchable reference archive, and Adapteeer, which resizes one design into every format in seconds. We also build custom AI workflows for clients and license the tools white label.
Most AI in creative work is bolted on: a tool that generates something nobody asked for. The useful version removes a specific piece of unpaid labour, like finding the right reference or rebuilding one layout at twenty sizes.
That is what the studio's own products do, and it is how the custom workflows are built for clients: aimed at a named bottleneck in an existing process rather than at replacing it.
- Custom AI workflows
- The Creatives Room
- Adapteeer
- White label licensing
Common questions
What AI products has Charm Theory built?
The Creatives Room, an archive of advertising and film reference searched by brief rather than by category, and Adapteeer, which resizes one design into every required format in seconds.
Can you build a custom AI workflow for our team?
Yes. Custom AI workflows are built for clients around a specific bottleneck in an existing process, and the studio's own tools can be licensed white label.
Is the studio's creative work AI-generated?
No. The AI side builds tooling that speeds the process. The films, campaigns and documentaries are shot and directed conventionally.