Charm Theory
Services/Social

Social media content production in Dubai

Platform-native content and social-first shoots, cut for the feed rather than trimmed down from a TVC. Ongoing content or a single campaign burst, shot and edited for each platform.

Content that was framed for a 16:9 master and cropped afterwards reads as exactly that. Shooting social-first means the vertical frame, the opening seconds and the sound-off edit are decided on set, not recovered in post.

The studio produces both ongoing always-on content and single campaign bursts, edited per platform rather than delivered as one file.

What this includes
  • Social-first shoots
  • Short-form edits
  • Vertical and square
  • Always-on content

Work

Common questions

What does social-first actually mean?

That the vertical frame, the first seconds and the sound-off edit are planned on set rather than recovered from a landscape master in post. It is a different shoot, not a different crop.

Do you produce ongoing content or only campaigns?

Both. The studio runs always-on content as well as single campaign bursts, such as the Valentine's campaign for Maison Des Fleurs and the Nissan X-Trail social campaign.

Which formats do you deliver?

Vertical and square as standard alongside landscape, with short-form edits cut per platform rather than one master reused everywhere.

Other services

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