Brand activations and live production in the UAE
On-ground experiences produced and delivered live, including a UAE wide activation for du. We cover the build, the capture and the content that comes out of the moment.
A live activation only happens once, so the production has to hold two jobs at the same time: run the event on the ground, and come away with content good enough to carry the campaign afterwards.
That means planning the capture into the build rather than sending a crew to film whatever happens, which is how the du activation produced its campaign content.
- Activations
- Events
- Live capture
- Content from the day
Work
Common questions
Can you run an activation across more than one emirate?
Yes. The du activation ran across all seven emirates and covered 1,000km, produced with TBWA\RAAD and TikTok MENA, and set a Guinness World Record.
Do you produce the content from the activation as well as running it?
Yes. Live capture and the content cut from the day are part of the same job, so the campaign film comes out of the activation rather than being shot separately.
Do you handle the build and the logistics?
Yes. The build, the event delivery and the capture are covered together, which is what keeps the content and the on-ground experience consistent.