Creative campaigns in Dubai, concept to delivery
A creative agency and production house under one roof, so a campaign moves from concept and art direction to production, live delivery and the social cutdowns without changing hands. Work includes a Valentine's campaign for Maison Des Fleurs and a social campaign for the Nissan X-Trail.
The usual split puts the idea in one building and the making of it in another. Every handover costs something: the thing that made the idea worth buying is the thing most likely to be lost in translation.
Running both sides means the concept, the art direction, the shoot and the rollout are the same conversation, and the work that reaches the feed is the work that was sold.
- Concept and strategy
- Art direction
- Production
- Social rollout
Work
Common questions
Are you an agency or a production house?
Both, deliberately. Charm Theory develops the concept and art direction like an agency and shoots and finishes it like a production house, so a campaign does not change hands between the idea and the delivery.
Can you take a campaign live as well as film it?
Yes. The du campaign was a live activation produced across all seven emirates, with the content captured and cut from the activation itself rather than shot separately.
Do you work with clients who already have an agency?
Yes. The du work was produced with TBWA\RAAD and TikTok MENA, so the studio is used to working inside an existing agency and client setup rather than replacing it.